Training & Consulting for Personal
& Organizational Development
Anne Ward & Bob Sandidge

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Anne and Bob's THE Communications Fast Class has been
attended by hundreds of enthusiastic learners since 1991

Introduction To Success Measures & Measure What Matters

Success Measures is the application of measures to not only evaluate success but to
focus each behavioral bit in the direction of the desired outcome.

The Success Measures process is framed around Five Key Elements:

1. Outcome Planning - Well Formed Outcomes
2. Evaluation process - Sensory Feedback - Measuring what Matters
3. Action Planning - Resource Deployment & Management
4. Doing what Works - Flexible Behavior - Measuring what Matters
5. Success Measures - Feedback & Course Correction

In our training and consulting, we first cultivate and develop an organizational (or individual)
awareness with sensory tools to create, recognize, and implement new, more effective,
approaches to unleashing personal and organizational potential. A few of the keys to
creating and maintaining an opportunity mindset are:

bulletHaving a mind map equipped with the sensory map-making tools required
to create and realize opportunities
bulletBeing flexible enough to find the resources within perceived problems and
challenges and to redirect those resources toward desired outcomes
bulletBeing flexible enough to use success measurement tools to evaluate and 
to create new resources and behaviors and constantly correct movement
toward the desired outcome

Options and opportunities are generated by actively exploring and testing operating
presuppositions. Some of the tools used for generating new options, resources, and outcomes:

bullet Brainstorming
bullet Modeling what others have done
bullet Using logical models such as vin diagrams
bullet Looking at what are we doing in other contexts
bullet Shifting time by imagining we are already in the future
bullet Using several perceptual positions to see things in a different way

Following an inventory of many potential options, the evaluation process begins. Options are evaluated by determining the short and long term rewards that would be generated by each option. Potential consequences are evaluated - both of choosing a particular option, and of not taking advantage of a particular option. Costs are determined in terms of the utilization of resources.

Next, the decision point. We now narrow options in favor of the those  that give us the most leverage in meeting our long term outcomes and fulfilling our organizational or individual success criteria. We also determine the opportunity cost of choosing an option and accept that cost. Accepting the opportunity cost is a way of making explicit the fact that resources have been committed.

The commitment step leads directly into the final step in the process, that of designing our strategy, listing the procedures we will follow, and taking action. We decide who is involved and set up systems of individual accountability. We determine what we will measure in order to gauge our progress and put progress markers in place. Excellent measurement and feedback systems are fundamental  in the planning and implementation stages of a Success Measures project.


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 Anne Ward & Bob Sandidge